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Search Engine Optimization (SEO Learn)

June 22, 2014
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SEO Course Fee – 12,000/=

 

  • Introduction to SEO

 

  • Chapter Intro
  • Overview of the Course
  • The Search Industry, Market Size, and Job Prospects
  • Business Impact

 

  • Search Engine Overview

 

  • Chapter Intro
  • Search Engine Overview
  • Understanding Blended Results
  • Understanding Search Results for SEO
  • Spiders, Bots, and Crawlers
  • The Search Engine Algorithm
  • Coding and Tech Primer
  • Search Engine Obstacles
  • Testing for Friendliness

 

  • Keyword Research

 

  • Chapter Intro
  • Words Are the Key
  • Call It What It Is
  • The Keyword Longtail
  • Keyword Research Tools
  • Keyword Trends
  • Using a Spreadsheet to Manage Keywords

 

  • Applying Keyword Research to Your Web Pages

 

  • Chapter Intro
  • SEO At Its Most Basic Level
  • Key Page Elements and Their Impact on Rankings
  • Optimizing Images and Files
  • Checklist for On-Page Optimization
  • SEO and Contextual Site Architecture

 

  • Using SEO Tools

 

  • Chapter Intro
  • Linkdex
  • Raven Tools
  • Google Webmaster Tools
  • Bing Webmaster Tools
  • Firefox Extensions for SEO
  • Web Developer Toolbar

 

  • Online Marketing and SEO

 

  • Chapter Intro
  • SEO and Marketing
  • Scanability
  • Creating Credibility
  • Conversion: The Goal of the Site
  • Little Things That Make a Big Difference
  • Content That Creates Conversions

 

  • Linking Builds Rankings

 

  • Chapter Intro
  • The Importance of Links
  • The Types of Links
  • Building Links
  • Building Relationships
  • Link Prospecting

 

  • Link Building Through Marketing and Social Media

 

  • Chapter Intro
  • Finding Your Niche
  • Developing a Content Plan
  • Social Media Accounts and Linking
  • Marketing Your Content

 

  • Local, Mobile, and Search

 

  • Chapter Intro
  • Local Business Listings: Google+
  • Local Business Listings: Yahoo and Bing
  • FourSquare, Yelp, and Localeze

 

  • SEO Measurement

 

  • Chapter Intro
  • Rankings Are Not the Goal
  • Measuring Value
  • Reporting Results
  • Ranking Reports
  • Reporting Strategies

 

  • SEO for Different Business Models

 

  • Chapter Intro
  • Competitive Analysis
  • SEO Myths
  • SEO for E-Commerce
  • Creating a Shopping Feed
  • SEO for Lead Generation
  • SEO for Publishers

 

  • Technical Issues in SEO

 

  • Chapter Intro
  • Managing Missing Pages
  • Robots.txt
  • Site Maps
  • Internal Site Search
  • Managing Site Links

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